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<title>GE, Intel to form new healthcare joint venture</title>
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<pubDate>Fri, 06 Aug 2010 18:41:14 GMT</pubDate>
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<content:encoded><![CDATA[ SANTA CLARA, Calif. and FAIRFIELD, Conn., Aug. 2, 2010 – GE (NYSE: GE) and Intel Corporation have announced the entry into a definitive agreement to form a 50/50 joint venture to create a new healthcare company focused on telehealth and independent living. The new company will be formed by combining assets of GE Healthcare’s Home Health division and Intel’s Digital Health Group, and will be owned equally by GE and Intel. Pending regulatory and other customary closing conditions, the joint venture is expected to become operational by the end of the year. Financial terms were not disclosed.<br><b> <a href="http://www.genewscenter.com/content/Detail.aspx?ReleaseID=10696&NewsAreaID=2" target="_blank">MORE</a></b> ]]></content:encoded>
<description>SANTA CLARA, Calif. and FAIRFIELD, Conn., Aug. 2, 2010 – GE (NYSE: GE) and Intel Corporation have announced the entry into a definitive agreement to form a 50/50 joint venture to create a new healthcare company focused on telehealth and independent living. The new company will be formed by combining assets of GE Healthcare’s Home Health division and Intel’s Digital Health Group, and will be owned equally by GE and Intel. Pending regulatory and other customary closing conditions, the joint venture is expected to become operational by the end of the year. Financial terms were not disclosed. MORE</description>
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<title>'Life Goes Strong' launches health vertical for the boomer generation</title>
<link>http://www.ww.maryfurlong.com/index.php/articles/news/677</link>
<pubDate>Wed, 23 Jun 2010 16:43:49 GMT</pubDate>
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<content:encoded><![CDATA[ Life Goes Strong (www.lifegoesstrong.com), an online destination for boomers from NBC Digital Networks and Procter &amp; Gamble Productions, has unveiled its new health vertical, www.healthgoesstrong.com. The site will focus on key mid-life health concerns. Men's Fitness Editor-in-Chief, Roy S. Johnson, 54, will become the site's first guest blogger. <br><b> <a href="http://www.prnewswire.com/news-releases/life-goes-strong-launches-health-vertical-for-the-boomer-generation-96797399.html" target="_blank">MORE</a></b>

 ]]></content:encoded>
<description>Life Goes Strong (www.lifegoesstrong.com), an online destination for boomers from NBC Digital Networks and Procter &amp; Gamble Productions, has unveiled its new health vertical, www.healthgoesstrong.com. The site will focus on key mid-life health concerns. Men's Fitness Editor-in-Chief, Roy S. Johnson, 54, will become the site's first guest blogger.  MORE

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<title>P&amp;G, NBC Digital Create Network of Boomer Verticals</title>
<link>http://www.ww.maryfurlong.com/index.php/articles/news/672</link>
<pubDate>Thu, 13 May 2010 08:42:53 GMT</pubDate>
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<content:encoded><![CDATA[ NBC Digital Networks and Procter &amp; Gamble are partnering to offer a “vibrant” online destination for baby boomers. The network of sites known as Life Goes Strong will celebrate topics and passions “at the center of this dynamic generation’s everyday lives,” NBC Digital said.
<br><b> <a href="http://www.mediabuyerplanner.com/entry/51064/pg-nbc-digital-create-network-of-boomer-verticals/" target="_blank">MORE</a></b>

 ]]></content:encoded>
<description>NBC Digital Networks and Procter &amp; Gamble are partnering to offer a “vibrant” online destination for baby boomers. The network of sites known as Life Goes Strong will celebrate topics and passions “at the center of this dynamic generation’s everyday lives,” NBC Digital said.
 MORE

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