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Global Publics Embrace Social Networking
Description: Although still a relatively young technology, social networking is already a global phenomenon. A report from the Pew Research Center Global Attitudes Project.
Description: Although still a relatively young technology, social networking is already a global phenomenon. A report from the Pew Research Center Global Attitudes Project.
Charles Schwab 2010 Families & Money Survey
Description: Insights into Money Attitudes, Behaviors and Concerns of the Sandwich Generation (Americans with Young Adult Children, Ages 23-28, and Living Parents)
Description: Insights into Money Attitudes, Behaviors and Concerns of the Sandwich Generation (Americans with Young Adult Children, Ages 23-28, and Living Parents)
Boomers, Technology & Health: Consumers Taking Charge!
Description: An executive report from the MIT Enterprise Forum planning committee outlining research and key findings based on extensive interviews.
Description: An executive report from the MIT Enterprise Forum planning committee outlining research and key findings based on extensive interviews.
QuickFACTS newsletter from the MetLife Mature Market Institute
Description: In the January issue, topics include older workers reinventing themselves,international aging trends and a look at retirement security concerns.
Description: In the January issue, topics include older workers reinventing themselves,international aging trends and a look at retirement security concerns.
Aging Means Business E-Newsletter
Description: This quarterly e-newsletter explores the intersection of business and aging. Installments highlight free articles and reports that address the enormous potential for businesses to target baby boomers and seniors as consumers, identify effective strategies for marketing to an older consumer, and spotlight select industries.
Description: This quarterly e-newsletter explores the intersection of business and aging. Installments highlight free articles and reports that address the enormous potential for businesses to target baby boomers and seniors as consumers, identify effective strategies for marketing to an older consumer, and spotlight select industries.
Selected Characteristics of Baby Boomers 42 to 60 Years Old in 2006
Description: The Census Bureau provides its first profile of baby boomers in 13 years. This PDF file provides a look at a variety of demographic and socioeconomic characteristics of the baby boom generation, such as geographic distribution, marital status, educational attainment and income, and compares them with adults in younger and older age groups.
Description: The Census Bureau provides its first profile of baby boomers in 13 years. This PDF file provides a look at a variety of demographic and socioeconomic characteristics of the baby boom generation, such as geographic distribution, marital status, educational attainment and income, and compares them with adults in younger and older age groups.
50plusdigital.com
Description: 50+Digital is a multimedia publishing company dedicated to serving the information needs of the Baby Boom generation as it enters a time of lifestage transition. The company develops, launches and operates advertising-supported consumer and business-to-business properties for interactive and print media, including a blog reporting on trends in the 50+ market. 50plusdigital.com also provides consulting services to other media organizations focused on the Boomer market.
Description: 50+Digital is a multimedia publishing company dedicated to serving the information needs of the Baby Boom generation as it enters a time of lifestage transition. The company develops, launches and operates advertising-supported consumer and business-to-business properties for interactive and print media, including a blog reporting on trends in the 50+ market. 50plusdigital.com also provides consulting services to other media organizations focused on the Boomer market.
Meet the Semi-Finalists and Winners!
Description: The judges first narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Then down to five. And now the Grand Prize Winner has been chosen!
Description: The judges first narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Then down to five. And now the Grand Prize Winner has been chosen!
Finalists Named in Boomer-Focused Business Competition
Description: Silicon Valley competition selects five teams with innovative products and services for the 45+ market; entrepreneurs focus on baby boomers’ healthcare and home modification needs
Description: Silicon Valley competition selects five teams with innovative products and services for the 45+ market; entrepreneurs focus on baby boomers’ healthcare and home modification needs
Meet the Semi-Finalists!
Third Annual Boomer Business Plan Competition
Description: The judges have narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Business ideas range from technology that tracks heart patients to home improvements that allow residents to age in their own homes.
Third Annual Boomer Business Plan Competition
Description: The judges have narrowed it down to 20 semi-finalists in this year’s Third Annual Boomer Business Plan Competition. Business ideas range from technology that tracks heart patients to home improvements that allow residents to age in their own homes.
Ernst & Young Reports: The Aging of the U.S. Workforce
Description: "It's clear that boomers as a group are significantly behind when it comes to building the funds they'll need to retire when they want." -- William J. Arnone, Ernst & Young LLP
Description: "It's clear that boomers as a group are significantly behind when it comes to building the funds they'll need to retire when they want." -- William J. Arnone, Ernst & Young LLP
Focalyst Launches Massive Baby Boomer Study
Description: New York-based Focalyst, a joint venture of AARP Services Inc. and The Kantar Group, just launched the most comprehensive survey ever on Baby Boomers and older consumers.
Description: New York-based Focalyst, a joint venture of AARP Services Inc. and The Kantar Group, just launched the most comprehensive survey ever on Baby Boomers and older consumers.
Boomers by Numbers
Description: By Laura Weber Rossman
Want to be successful marketing to baby boomers? The opening session of the What’s Next Boomer Business Summit tackled boomers by age segments – the 40s, the 50s and the 60s.
Description: By Laura Weber Rossman
Want to be successful marketing to baby boomers? The opening session of the What’s Next Boomer Business Summit tackled boomers by age segments – the 40s, the 50s and the 60s.